Empowerment, quality, trust
We believe that everyone has the right to live their life confidently, without fear or compromise.
Keep reading to learn who we are and how our ethos of empowerment, quality and trust underpins everything we do.
A product we didn’t want to make
We don’t think that anyone, particularly women, should feel they have to buy a product to live their life with confidence.
We believe that everyone has the right to live, work, socialise and travel without fear of aggression.
Our goal is to empower people to live the lives they want to live.
A brand you can trust
Since 2017, Callie's sister brand Safepoint has provided quality safety solutions for organisations such as the NHS, Specsavers, Age UK and Holiday Inn.
As a trusted safety brand, we have often been asked if we could help people feel safe in their day-to-day lives. Callie is the result of those conversations, along with years of research and development.
Quality from expertise
With Callie, we wanted to bring our high standards and history of quality to the world of personal safety.
That's why we have partnered with experts in jewellery design, wearable tech, and app design –and are working closely with the communities we aim to protect.
What's more, we have partnered with ADT – one of the world's most trusted security brands– to provide our 24/7 emergency support service.
Partnered with ADT for 24/7 support
With our Professional plan*, you can get 24/7 emergency support from one of the world’s most trusted safety brands.
If you’re in trouble, ADT’s professional responders will help you through the situation and, if necessary, liaise with the emergency services.
Women’s safety
Callie is for everyone but we understand –from a wealth of data and our own experiences– the unique level of intimidation and violence that women experience.
We know that it shouldn’t be on women to protect themselves against violence and aggression. That’s why we are working with women across our community to not only make great products but to support a world where a product like this doesn’t need to exist.
